The main propose of this blog is to explore how industries today are redesigning there marketing strategies to meet the demands of what is expected to be one of the most influential markets in the years to come not only in their own segment but in the American youth mainstream as well. The Hispanic American youth market is currently wielding a strong purchasing power of $25 billion that is still growing. With that in mind it’s obvious why current day marketers are looking into this Gen Y segment to build strategies to reach the up and coming waves of younger generation Hispanic Americans that are likely more acclimated to popular American culture, or in easier terms my younger brother, cousins, nieces, and nephews. This is exactly why I have become so passionate about this topic in the recent years and especially now that I see myself coming closer to graduation and the beginning my profession, because not is this the segment that I plan to focus on in my career I am part of this segment myself!